Magic Makers Studio portrait photography representing the craftsmanship, authenticity, and permanence of The Edwin Standard
Magic Makers Studio · The Edwin Standard

More Than a Photograph.

A responsibility to remember.
Worth Remembering.
The lives we document. The stories we tell.
The art we leave behind.
Craftsmanship Authenticity Permanence

The Edwin Standard

Craftsmanship Authenticity Permanence

Believe.

The Magic of Santa® has always been built around something more than creating beautiful Christmas portraits. We give children the time and space to truly believe, preserve the real moments that happen, and create finished artwork your family can hold, display and pass down.

Because the magic shouldn't end when the session does.

It should become part of your family's story.

“Beautiful Artwork to be enjoyed and cherished for generations!”

Rebecca Darling

“It was a wonderful experience… my moody 17 year old daughter had a good time despite her self… Top notch product and service all the way around.”

Tori Patterson

“Thank You so much Chris for sharing your gift with us.”

Rod and Stephanie Oman

First Christmas

Start a Tradition they’ll remember.

For over a decade, The Magic of Santa® has been part of Christmas for families across North Texas, McKinney, Frisco, Celina, Prosper, Melissa, Anna, setting the standard for Santa experiences nationwide. For many families, that first visit becomes the tradition that defines Christmas.

Santa Mike making Christmas magic from the Magic Box as children look up in wonder during The Magic of Santa experience
Santa Mike with two sleeping sisters in an award-winning recreation of a Magic of Santa portrait created years earlier
Santa Mike with the same two sisters as young children in the original Magic of Santa portrait recreated years later
Santa Al celebrating with a family during their 2025 Magic of Santa portrait experience
Santa Mike teaching a young boy how to make Christmas magic in the 2021 Magic of Santa experience

Every Christmas After

Continue the Story year after year.

Each visit adds a new chapter: a little taller, a little braver, still believing. Together, those years become the story of their childhood and a collection your family will treasure for generations.